About us
Here’s the truth
The real estate industry wasn’t designed for military families, first responders, or anyone who moves every few years on someone else’s timeline. It was built for people with roots—not those constantly on the move. We realized: this system doesn’t serve the people who serve.
LIST AT EASE is comprised of veterans, prior law enforcement, and real estate investors. So we too have lived the PCS stress, endured the last-minute orders, and felt the time crunch of prepping a home while packing bags. And we’ve done so while also navigating the ups and downs and variations in different real estate markets. After years of dealing with fluctuating commissions and outdated industry practices, we decided enough was enough. There had to be a better way. So we built it.
So we built the solution we all wanted
LIST AT EASE simplifies the home-selling process with transparent, flat-fee pricing. No commissions that scale with your home’s value. No fluff. Just clear, affordable service that puts you in control—and lets you keep more of your equity.
But here’s something we don’t talk about enough in real estate: Good agents matter! And we love our agents. They’re the backbone of this mission. Many of them are veterans, military spouses, or first responders themselves—and they’re the reason we built this in the first place.
We simplified the selling process so we could invest more into the people who serve. Every time one of our customers connects with a military-affiliated agent through LIST AT EASE, they’re giving back—by helping a service member build a career, stabilize their family, and stay connected to the community they understand best.
This is about more than real estate
It’s about building a system that finally works for the people who sacrifice the most.
It’s about keeping more money in the pockets of military and first responder families.
It’s about creating stability, opportunity, and long-term impact for those families who give everything—and usually get the short end of the deal.
We're not here to take—we’re here to give more. More savings. More opportunities. More ownership for those who serve.
LIST AT EASE isn’t just real estate. It’s a system built by and for a community that knows what sacrifice really looks like. Flat fee. Full support. Built for service. Powered by purpose.
UX goal
Visitors are clear on our mission, our expertise and experience, and our commitment to excellence.
Tell the company backstory. Ensure they know that we're human and this isn't just some no-name ecommerce play with no heart (like the others seem to be).
UX goal
Introduction & mission statement
- Headline emphasizing how List At Ease was created to solve the unique challenges of military relocations
- Brief overview focusing on time savings for busy officers and dual-service couples
- Mission statement highlighting support for military families during PCS moves
- Introduction to the problem of high commissions and limited time that affects all three personas
Our story
- Founding narrative from military members who personally experienced rushed relocations
- Specific examples of PCS challenges that led to creating a better solution
- Brief timeline showing evolution from concept to nationwide service
- Personal anecdotes about balancing military duties with home selling
Our team
- Profiles highlighting team members from different service branches
- Emphasis on team members who have experienced the same challenges as the personas
- Combined real estate and military experience credentials
- Personal quotes about helping fellow service members save money and time
Our values
- Military-aligned values of integrity, efficiency, and service
- How these values translate to streamlined processes for time-constrained officers
- Commitment to supporting dual-service couples facing complex relocations
- Family-first approach for military families with children
Our approach
- Clear explanation of flat-rate options designed for different military situations
- How the DIY option benefits tech-savvy single officers
- How the full-service option supports busy military families
- Flexibility benefits for dual-service couples with strict timelines
Military connection
- Representation from all major service branches within the company
- Understanding of different PCS challenges across branches
- Statistics on time and money saved for military families
- Special accommodations for deployment or training schedules
Agent network
- Details about military-affiliated agents who understand relocation requirements
- Agents' familiarity with military bases and surrounding areas
- Remote coordination capabilities for deployed service members
- Experience with dual-service couple relocations
Testimonials & success stories
- Success stories from each persona type (single officer, family, dual-service couple)
- Specific examples of savings and streamlined processes during PCS moves
- Stories highlighting remote sales management for deployed members
- Family testimonials about reduced stress during transitions
How we help military families
- Specific services tailored to military relocation timelines
- Partnerships with military-focused moving and relocation services
- Resources for families transitioning children to new schools
- Support for coordinating between multiple duty stations
Our unique benefits
- Time-saving processes designed for busy military schedules
- Financial advantages compared to traditional real estate services
- Flexibility for changing orders or deployment schedules
- Understanding of VA loan requirements and military financing
Call to Action
Call to action
- Simple next steps tailored to different military situations
- Calculator highlighting potential savings during PCS moves
- Quick consultation scheduling for time-pressed service members
How it works
We partner with real estate agents to get your home listed on all major platforms—at a fraction of the cost. Our software walks you through the paperwork while you handle showings and buyer questions. Then, a licensed agent posts your listing on the MLS for maximum exposure.
Thanks to our pre-negotiated rates, all you do is follow the guided process, pay a flat fee, and we handle the rest.
- 1
Choose your path
Choose from a do-it-yourself (DITY) model with our guided software that walks you step-by-step through listing your home. Or let us do the heavy lifting with the full-service model, where an agent handles everything for you.
- 2
List with ease
Once you’re ready, we’ll help you polish the details and launch your listing, where serious buyers are searching. From photos to property info, every step is guided so you know it’s done right. You’ll hit the market confident and prepared.
- 3
Sell you house!
From the first showing to signing the final documents, we’ll help you stay on track. You‘ll sell with confidence, close the deal, and keep your equity in your pocket.